Privacy Policy

Collecting Personal Information

This Privacy Policy describes how pi-lit® technologies.myshopify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual, including the information below, as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site. Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. Disclosure for a business purpose: shared with our processor.

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information, including credit card numbers, email address, and phone number. Purpose of collection: to provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information or advertising relating to our products or services when in line with your preferences. Source of collection: collected from you. Disclosure for a business purpose: shared with our processor.

Customer support information

Examples of Personal Information collected: Purpose of collection: to provide customer support. Source of collection: collected from you. Disclosure for a business purpose:

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through cookies or similar technologies, which you may consent to depending on your location. For more information about targeted advertising, visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by: FACEBOOK – https://www.facebook.com/settings/?tab=ads GOOGLE – https://www.google.com/settings/ads/anonymous BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads You can also opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. Mobile information will not be shared with third parties or affiliates for marketing/promotional purposes. All categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases: Your consent; The performance of the contract between you and the Site; Compliance with our legal obligations; To protect your vital interests; To perform a task carried out in the public interest; For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the “Your rights” section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making, including profiling, when that decision-making has a legal effect on you or otherwise significantly affects you. We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include: Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours. Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Selling Personal Information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

Your rights: GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, port it to a new service, and ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below. Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you, also known as the “Right to Know”, port it to a new service, and ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences, such as login and region selection. Cookies also provide information on how people use the website, including whether it is their first visit or if they are a frequent visitor. We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name / Function _ab — Used in connection with access to admin. _secure_session_id — Used in connection with navigation through a storefront. cart — Used in connection with shopping cart. cart_sig — Used in connection with checkout. cart_ts — Used in connection with checkout. checkout_token — Used in connection with checkout. secret — Used in connection with checkout. secure_customer_sig — Used in connection with customer login. storefront_digest — Used in connection with customer login. _shopify_u — Used to facilitate updating customer account information.

Reporting and Analytics

Name / Function _tracking_consent — Tracking preferences. _landing_page — Track landing pages. _orig_referrer — Track landing pages. _s — Shopify analytics. _shopify_fs — Shopify analytics. _shopify_s — Shopify analytics. _shopify_sa_p — Shopify analytics relating to marketing and referrals. _shopify_sa_t — Shopify analytics relating to marketing and referrals. _shopify_y — Shopify analytics. _y — Shopify analytics. The length of time that a cookie remains on your computer or mobile device depends on whether it is persistent or session-based. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded to your device. You can control and manage cookies in various ways. Removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls, often found in the browser’s Tools or Preferences menu. More information about blocking, managing, or filtering cookies can be found in your browser’s help file or at www.allaboutcookies.org. Blocking cookies may not completely prevent how we share information with third parties such as advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, follow the instructions in the Behavioral Advertising section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email address] or by mail using the details provided below: 3002 DOW AVE, SUITE 138, Tustin CA 92780, United States Last updated: 12/09/2025